Featured. Collection
Traditional Antique Temple Jewellery Set – Krishna with Peacock Motifs & Green Gemstone Accents
Exquisite Antique Gold-Plated Temple Long Necklace Set – Goddess Lakshmi with Floral Coin Chain
Fashion Jewellery: The Essence of Elegance
At Jouell, the shimmer of metal alloys isn't just an offering—it's a celebration of tradition and craftsmanship that may make your heart quiver with delight. These form the foundation of many of our exquisite pieces, embodying both beauty and lasting value.
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Elegant Silver-Plated Jewellery Sets
Elegant Silver-Plated Jewellery Sets for Daily Wear. Elevate your everyday style with our collection of elegant silver-plated jewellery sets, thoughtfully designed for the modern woman who loves a touch of sophistication. Featuring high-quality cubic zirconia stones that shimmer like real diamonds, these sets blend classic charm with contemporary elegance—perfect for office hours, brunch dates, or casual evenings. Each set includes coordinated pieces like necklaces, earrings, bracelets, and rings, crafted to complement your daily outfits effortlessly. Lightweight, skin-friendly, and long-lasting, they bring a polished finish to your look without compromising on comfort. Whether you're updating your personal collection or looking for the perfect gift, our silver-plated jewellery sets offer luxury that fits your lifestyle—and your budget.
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The Timeless Tradition of Mangalsutra
The Timeless Tradition of Mangalsutra in IndiaIn Indian culture, the Mangalsutra is more than just a piece of jewellery—it is a sacred thread of love, commitment, and togetherness. Worn by married women across regions and communities, the Mangalsutra symbolizes the marital bond and the eternal connection between husband and wife. Traditionally crafted in gold and adorned with black beads to ward off evil, it carries deep emotional and cultural significance that has stood the test of time.While the essence of this tradition remains unchanged, today’s modern woman seeks mangalsutras that blend tradition with style and comfort. That’s exactly where our collection comes in.
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Latest Bangle Designs for Women Online
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WEDDING CHUDA AND BRIDAL KADA SET
Make your bridal dreams come true with our Wedding Chuda and Bridal Kadas Set, a perfect blend of timeless tradition and graceful elegance. This exquisite set features deep maroon bridal chudas intricately crafted with ornamental detailing, paired beautifully with regal gold-plated kadas. Whether you're walking down the aisle or performing sacred rituals, this set captures the essence of your most special moments.Designed for the modern bride who cherishes her roots, this chuda and kada combo celebrates cultural heritage while adding a royal finish to your wedding look. The bangles are lightweight, skin-friendly, and crafted to last through every celebration, ensuring both comfort and class.
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Royal Elephant Motif Kundan Pearl Bangles with Ruby & Emerald - Gold Traditional Openable Set
American Diamond Jewellery Sets
Necklaces are worn around the neck and can range from simple chains to elaborate designs adorned with pendants, gemstones, or beads. Earrings: Earrings are worn on the earlobes and come in various styles, including studs, hoops, dangles, and chandeliers.
Rings are worn on the fingers and can have different meanings depending on the finger they are worn on. Engagement rings and wedding bands are examples of rings with specific symbolism, but rings can also be worn for fashion or personal expression.
Indian Traditional Jewellery
Exquisite Antique Gold-Plated Temple Long Necklace Set – Goddess Lakshmi with Floral Coin Chain
Traditional Antique Temple Jewellery Set – Krishna with Peacock Motifs & Green Gemstone Accents
Bollywood Jewellery
Bollywood has had a massive influence on fashion in India, especially when it comes to jewelry. Bollywood-style necklaces are often characterized by their bold, glamorous, and statement-making designs, blending tradition with modern aesthetics. They draw inspiration from both classic Indian jewelry styles, like Kundan, Polki, and Temple jewelry, and contemporary designs with sleek, minimalist lines.
Daily Wear Jewellery
Discover stylish daily wear jewellery – lightweight, elegant & perfect for work or casual looks. Shop trendy earrings, rings, & bangles now!
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Minimalist Jewellery to Match your Style.
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Keep up with the Times.
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Affortable Jewellery to add to your Collection.
About our fashion jewellery store
I was absolutely blown away by the variety and quality of the jewelry on this site. Every piece looks so elegant and high-end, but at prices that fit my budget perfectly. The detailed descriptions and clear photos made it easy to choose, and my order arrived quickly and beautifully packaged. I’m already planning my next purchase!
Stunning Collection, Great Prices!
Sukanya L.,
Shopping for artificial jewelry online can be tricky, but this website made it a breeze. When I had a question about a piece, their customer service team was super responsive and helpful. The earrings I ordered exceeded my expectations in both quality and style. I’ve already recommended this site to all my friends!
Impressed with the Customer Service!
Chitra M.,
I bought a necklace set as a gift, and I couldn’t be happier with the experience. The jewelry looked exactly like the pictures, and the packaging was so elegant. The recipient was thrilled and couldn’t believe it was artificial jewelry! I’m so glad I found this site, it’s now my go-to for special gifts.
Perfect for Gifting!
Kalpana S.,
This website is a hidden gem! The designs are so on-trend, and the prices are unbeatable. I’ve purchased several pieces, from statement necklaces to delicate rings, and each one has been top-notch. I love that I can keep up with the latest fashion without breaking the bank. Highly recommend!
Trendy and Affordable!
Shreya C.,
I had an amazing experience shopping here. The website is easy to navigate, and the selection is vast. I found exactly what I was looking for—a beautiful, bold bracelet that adds just the right touch of glamour to my outfits. It arrived on time and in perfect condition. I’ll definitely be back for more!
Fantastic Shopping Experience!
Anju G.,
Oxidised & Afghani Jewellery
Bracelets
Offers and Support
Fast delivery
The specific delivery time will vary depending on the shipping address and the selected delivery option. Customers can track their order online to see the estimated delivery date.
Many offers
Our fashion jewelry e-commerce platform is delighted to present exclusive offers that make luxury affordable for everyone. Shoppers can enjoy significant discounts across a wide range of products, including elegant necklaces, dazzling earrings, statement bracelets, and more.
24/7 support
Our Customer Service support is available around the clock, 24 hours a day, 7 days a week, ensuring that you receive assistance whenever you need it. Whether you encounter an issue during the day or in the middle of the night, our dedicated support team is always ready to help.
Blogs and News
Akshaya Tritiya: The Auspicious Festival of Eternal Prosperity
Introduction to Akshaya Tritiya Akshaya Tritiya, also known as Akha Teej, is one of the most auspicious days in the Hindu and Jain calendars. Celebrated on the third lunar day of the bright half of the Hindu month of Vaisakha, it is believed to bring everlasting prosperity, success, and abundance. The word Akshaya means "eternal" or "that which never diminishes," symbolizing continuous growth, wealth, and happiness. Historical and Mythological Significance The origins of Akshaya Tritiya are deeply rooted in Indian mythology: Parashurama Jayanti: It marks the birth of Lord Parashurama, the sixth incarnation of Lord Vishnu, who appeared to rid the world of evil and restore righteousness. Sudama’s Blessing: On this day, Sudama, a childhood friend of Lord Krishna, visited him and offered humble beaten rice. Lord Krishna blessed him with untold wealth—symbolizing how genuine devotion yields endless returns. Start of Mahabharata: It is believed that Ved Vyas began narrating the Mahabharata to Lord Ganesha on this very day. The Akshaya Patra: During the exile of the Pandavas, they received the divine Akshaya Patra, a vessel that provided an unlimited supply of food—highlighting the spirit of abundance linked to this sacred occasion. Traditionally, Akshaya Tritiya is considered a highly favorable day to: Begin new ventures or business activities Buy gold and silver Perform charity and religious rituals Invest in property or assets Akshaya Tritiya and the Trend of Gifting Gold Buying gold on Akshaya Tritiya is more than a tradition—it is a symbol of inviting wealth and good fortune into one’s life. Families across India invest in gold coins, jewellery, and ornaments, considering them auspicious tokens of prosperity. However, the rising prices of gold and precious stones in recent years have encouraged many to look for elegant, high-quality alternatives. Celebrate the Spirit of Akshaya Tritiya with Timeless Elegance – Shop at Jouell.com This Akshaya Tritiya, if you're looking to embrace the essence of traditional beauty without stretching your budget, Jouell is your perfect destination. At www.jouell.com, we offer an exquisite collection of fashion jewellery handcrafted with premium metal alloys and semi-precious stones—blending grace with affordability. Our jewellery is designed to reflect the grandeur of heritage pieces while remaining versatile for modern wardrobes. Whether you're gifting a loved one or treating yourself, Jouell’s stunning chokers, earrings, bangles, and kundan-inspired sets capture the essence of tradition with a contemporary twist. Why Choose Jouell This Akshaya Tritiya? 💎 Affordable Luxury: Look regal without the hefty price tag of real gold. 🛍️ Handcrafted Pieces: Each design is intricately made by skilled artisans. 🌟 Perfect for Gifting: Celebrate eternal prosperity with timeless elegance. 🌐 Hassle-Free Online Shopping: Delivered to your doorstep, pan-India. This festive season, redefine your jewellery choices. Jouell’s designer collection is not just an alternative to gold—it’s a statement of style and substance. Conclusion Akshaya Tritiya is more than just a date on the calendar—it's a celebration of everlasting blessings and fresh beginnings. While traditions evolve, the core essence remains: honoring prosperity, joy, and timeless beauty. Mark this Akshaya Tritiya with a gift that sparkles—shop at www.jouell.com and embrace elegance that never fades.
💫 The Timeless Elegance of Wedding Chuda and Bridal Kadas Set
When it comes to Indian bridal fashion, few accessories are as symbolic and stunning as the wedding chuda and bridal kadas set. These traditional bangles hold immense cultural and emotional significance, especially in Punjabi and North Indian weddings. A perfect blend of heritage and elegance, they complete the bridal ensemble like no other. At Fashionpur, we bring you beautifully curated bridal chuda and kadas sets that celebrate tradition while embracing contemporary style. 💍 What is a Wedding Chuda? A wedding chuda is a set of red and white bangles worn by brides, primarily in Punjabi and Sikh communities. Traditionally made of ivory, modern versions are crafted with high-quality plastic, embellished with golden motifs, stonework, or pearl accents. They are considered auspicious and symbolize marital bliss, prosperity, and new beginnings. 💫 The Significance of Bridal Kadas Bridal kadas are broad bangles worn alongside the chuda. These kadas often come gold-plated or studded with kundan, polki, or American diamonds to complement the bridal outfit. The bridal kada set is not just an accessory—it is a statement of power, grace, and tradition. 🛒 Shop Wedding Chuda & Kadas Sets Online Whether you’re looking for a traditional maroon and white chura set for a Punjabi bride or a designer bridal kada set with intricate detailing, Fashionpur’s Wedding Collection has it all. Our sets are: Handpicked for quality and elegance Available in multiple sizes for a snug fit Crafted using skin-friendly, durable materials Shipped across India with secure packaging 👰 Styling Tips for Your Big Day Pair your wedding chuda and kadas with a red, maroon, or pastel bridal lehenga for a complete look. Add kundan necklace sets, maang tikka, and bridal earrings to amplify the regal charm. Don’t forget to capture your bridal portraits holding the chuda—it’s a moment every bride treasures. 💡 Also explore our Kundan Jewellery Collection for complementary sets. ✨ Why Brides Choose Fashionpur At Fashionpur India, we understand the emotions attached to every wedding accessory. Our goal is to deliver not just beautiful jewelry, but a piece of heritage that becomes a part of your love story. ✅ Affordable luxury✅ Pan-India delivery✅ Custom packaging for bridal trousseau 🔍 Final Thoughts A wedding chuda and bridal kadas set is more than jewelry—it's a symbol of the bride's transformation into a married woman. Choose a set that speaks to your style and roots, and let it be your forever keepsake. Browse our full Bridal Jewelry Collection to find the set that’s made for your “happily ever after.”
💎 Elevate Your Style with Stunning American Diamond Choker Sets
When it comes to timeless elegance and red-carpet glamour, nothing compares to the sparkle of American Diamond jewellery. If you're looking to make a lasting impression without splurging on real diamonds, our American Diamond Studded Choker Sets are exactly what you need! From bridal occasions to festive functions and cocktail nights—these statement choker sets are designed to dazzle and impress. ✨ Why Choose Our American Diamond Choker Sets? Crafted with precision and perfection, each choker set in our collection is adorned with high-quality cubic zirconia stones, offering unmatched brilliance and clarity. Whether you love a classic white stone drop, a bold red teardrop, or a vibrant emerald green floral sparkle, we have a piece for every personality. 💠 Available Designs: Red Drop AD Choker Set – Bold and elegant with teardrop ruby accents White Solitaire Choker Set – Classic sophistication in icy white shine Green Floral AD Choker Set – Vibrant, luxe, and refreshingly regal Red Floral Choker Set – A bold statement for cocktail nights and festive glam 🌟 Key Features: Premium American Diamonds with brilliant shine Lightweight & comfortable for long wear Skin-friendly & anti-tarnish finish Comes with matching earrings Versatile—perfect for ethnic & western looks 👑 Style It Like a Star: Pair these AD choker sets with sarees, gowns, or lehengas. Whether you’re dressing for a wedding, reception, or Diwali party, these chokers instantly uplift your look. For a glam evening, style with bold lips and swept-back hair for that show-stopping sparkle. 🛒 Shop Now – Shine Always! Don't just blend in—stand out in sparkle!Explore our latest collection of American Diamond Choker Sets online and find your perfect match. 💬 Have a question? Chat with us now!🚚 PAN India Shipping | 💳 COD Available | 🔄 Easy Returns 👉 Shop the Collection Now at www.jouell.com
The Tradition and Significance of Wearing a Mangalsutra in Indian Culture
In the rich tapestry of Indian culture, jewellery has always held deep symbolic meaning. Among the many ornaments worn by Indian women, the Mangalsutra stands out as a powerful emblem of love, commitment, and sacred union. More than just a piece of jewellery, it carries centuries of tradition, values, and emotional connection—binding two souls together in matrimony. What is a Mangalsutra? The word Mangalsutra is derived from two Sanskrit words: ‘Mangal’, meaning auspicious, and ‘Sutra’, meaning thread. Together, it represents an auspicious thread of love and goodwill. Traditionally, a Mangalsutra is a black-beaded gold chain that a groom ties around the bride’s neck during the wedding ceremony, signifying their union as husband and wife. The Cultural Significance In Hindu culture, the Mangalsutra is considered a sacred talisman. It symbolizes: Marital Bond: Just like a wedding ring in Western culture, the Mangalsutra is a visible symbol of a woman’s marital status. Protection and Blessings: The black beads are believed to ward off negative energy and protect the husband and wife from evil forces. Commitment and Love: It reminds both partners of their vows and promises taken during the wedding rituals. Longevity and Well-being of the Husband: It is worn as a prayer for the long and healthy life of the husband. Regional Variations While the symbolism remains the same, the design and style of Mangalsutra vary across regions in India: In Maharashtra, the Vati Mangalsutra features two gold bowls (vati) signifying husband and wife. In South India, the Thali or Thirumangalyam is a leaf or disk-shaped pendant tied on a yellow thread or gold chain. In North India, a gold chain with a central pendant and black beads is most common. In Gujarati and Rajasthani culture, the Mangalsutra often features intricate gold work and symbolic motifs. Modern-Day Mangalsutra: Evolving with Time In today’s era, women are embracing the Mangalsutra not just as a cultural symbol but also as a fashion accessory. With changing preferences, lightweight, minimal, and contemporary designs are becoming increasingly popular. Modern mangalsutras are designed to be versatile—perfect for daily wear, office looks, or special occasions. From pendants featuring diamonds, gemstones, or initials, to bracelet-style and layered mangalsutras, the traditional symbol of marriage is evolving into a statement of style and identity. Celebrate the Bond with Modern Elegance At Fashionpur, we honor this timeless tradition by offering a curated collection of designer Mangalsutras that blend heritage with modern craftsmanship. Our anti-tarnish, skin-friendly, and stylish mangalsutra sets are the perfect alternative to traditional gold, designed for the modern Indian woman who values both tradition and trend. Whether you’re newly married or looking to refresh your collection, our pieces are ideal for everyday wear, festive looks, or gifting something truly meaningful. Final Thoughts The Mangalsutra is not just jewellery—it's a reminder of sacred promises, shared dreams, and a journey of togetherness. In every bead and pendant lies a story of devotion, trust, and eternal love. Celebrate your bond with something timeless. Celebrate it with a Mangalsutra.