Welcome to www.jouell, where timeless elegance meets impeccable quality. Jouell is a proud subsidiary of Fashionpur India, which was founded by Ms. Ananya Choudhury in 2012 as a Sole Proprietorship firm specializing in fashion apparel, artificial jewellery, watches, and accessories.

At Jouell, our commitment to offering only genuine fashion jewellery is reflected in our selection, crafted by the finest artisans using high-quality semi-precious stones and premium metal alloys of Silver, Brass, and Copper. We ensure that each piece combines authenticity with style and affordability, delivering nothing but the best.

We are a passionate team dedicated to bringing you the finest artificial jewelry that complements every occasion and style. Our collections are curated with a keen eye for detail, blending traditional craftsmanship with modern trends to offer you pieces that radiate beauty and sophistication.

At Jouell, we believe that jewellery is more than just an accessory; it’s an expression of your unique personality. Whether you are dressing up for a special event or adding a touch of sparkle to your everyday look, our diverse range of necklaces, earrings, bracelets, and more ensures you'll find the perfect piece to complete your ensemble.

Quality and customer satisfaction are at the heart of everything we do. Each piece in our collection is crafted with care, using high-quality materials that offer durability without compromising on style. Our mission is to make luxury accessible, allowing you to shine without breaking the bank.

The craftsmanship and quality of our pieces are unparalleled. Each one is meticulously handcrafted by skilled artisans, who pour their expertise and passion into every detail. The smoothness of the metal alloys, the precision of the setting, and the flawless finish all contribute to the exceptional quality that defines our jewellery. Investing in these exceptionally crafted fashion jewellery will attract awe and appreciation. The semi precious stones and metal alloys create memories of occasions representing a lasting impression of timeless beauty and admiration at the most affordable price. Whether it's a gift for yourself or a loved one, our jewellery represents a lasting symbol of love, connection and celebration.

Thank you for choosing jouell.com. We’re thrilled to be a part of your style journey and look forward to helping you find the perfect pieces to express yourself beautifully.